By using our services and this online store you accept that ET LIMA (Registry Agency No: 04074424), which is the owner of the brand Bonny Joy and the online store, uses your personal data according to the privacy policy and the current laws and regulations regarding protection of personal data.

Personal data is all information that can be used to identify a person, for example first name, last name, address, e-mail address or other contact information.

ET LIMA ( is responsible for the personal data that is collected by the user at according to current data protection regulations. We collect personal data in accordance with current legislation, EU regulation 2016/679 (General Data Protection Regulation).




VAT: BG040744245
Registry Agency No: 040744245

Address of registration:
29 B Maritsa Str.
Blagoevgrad, Bulgaria

Address of operation:
80 Peyo Yavorov Blvd.
Blagoevgrad, Bulgaria

Phone: +359 898 662 173



We collect information through web forms on our website, social networks, and etc., to provide better services to all our users.

We ask you for personal information – your first and last name, postal address, email address, and phone number. The forms do not store age data or specially protected data such as ideology, union membership, religion, beliefs, racial or ethnic origin, or sex life, or health.



All personal data is collected and stored solely for the purpose of providing the products and services requested by you, to provide you with access to special information or for general communication with you.

Examples of how your personal data is used related to its purpose:

  • Administrate your orders/purchases/returns in our online store.
  • Ship and deliver your orders to the given address.
  • Information/adjustments about your orders/purchases/returns from our online store.
  • Answer your questions and messages connected to a purchase.
  • Identify you as a user to give you a better and more seamless shopping experience.
  • Send digital receipts to you as a member when you shop in our stores.
  • Send you emails with our newsletter if you have signed up for it.

Personal data is kept as long as the contractual relationship with the customer is maintained, the customer remains registered in the service and has not expressly requested the cancellation and deletion of data. The data collected will be deleted when they are no longer necessary or relevant for the purpose for which they were collected or recorded.

The legitimacy of the processing of personal data is based on the user’s consent, the contractual relationship with the customer or supplier, and legitimate interest. You as a user may revoke your consent at any time by sending us an email to

We forward your personal data to our logistics partners in regard to transportation your orders from our warehouse to your given address. We have signed a personal data agreement with the suppliers in question that defines clear constraints on how they can use your personal data in accordance with current data protection regulations. We continuously work to ensure that we and our suppliers are following the data protection legislation.



When you access our online store, some general parameters are recorded automatically (not as part of the registration), such as the Internet browser used, number of visits, average time spent on the site, pages viewed, and etc. This information is used to improve the content and functionality of the site.



Cookies are small files that are temporarily stored on your hard drive and allow our site to recognize your computer the next time you visit our website We use “cookies” only to collect information about the use of the site and to provide a smooth and friendly use of the website

Pixels are small pieces of code on our website that we use to record conversions via web ads. With the help of these pixels, we can internally on our website adapt external advertisement to customer groups based on their interests.

A condition for the use of cookies is that you have given your consent. It is enough for you to agree once for each purpose. You can change or withdraw your consent to the cookie policy on our website at any time by sending us an email at



The data communicated through the website or a form must be accurate and up to date, and it is the sole responsibility of the users to update the data.



If you want to know what personal data we store on you, you have the right to ask for a register extract. You have the right to ask us to correct your personal data. If you want to delete your personal data you have the right to request this, providing we are not obliged by law to store them. If you wish to restrict the processing of your personal data, you have the right to request this. Consent can be revoked at any time. Where processing is based on a legitimate interest or agreement, the processing may continue to some extent. If we correct or delete your personal data, or if we restrict the processing, we will inform you about this. You have the right to request a printout of your personal data in a structured, common and machine-readable format and to transfer the data to another company. However, this only applies to information that you have actively provided. You have the right to object if you think we are not processing your personal data the right way.



We have the right to make changes to this policy. When the changes are not purely editorial or linguistic but of a material nature, members and those who have a user account in our web shop will be informed about the change and what it means to you before it’s implemented.



If you have any questions regarding our privacy policy while using our website, please contact us by email at or by phone +359 898 662 173.